Snippets are becoming increasingly important in the world of local search marketing. Without a doubt, the right Google snippets often mean the difference between customers walking through your door or right on past it to the competition.
Snippets are essential when planning your local search marketing strategy because they are those little pieces of information that appear under the names of webpages in search results that give users an idea of what is on the page and why it’s relevant to their inquiry.
If your page is easily understood by Google, it can create detailed snippets for your business that show customers exactly how you can satisfy their needs. The more snippets that are pulled up, the more likely it is that the customer can quickly see what you are offering and will feel confident that you are the right business for them.
All that is needed to create rich snippets is a basic knowledge of HTML. You can use Microdata, Microformats and RDFa to mark up content on websites that Google will both recognize and include in search queries when your page comes up in the search engine results. In fact, it’s not terribly complex and takes only a little while to complete.
Rich snippets also show reviews and the price range for a company’s products and services, emphasizing the importance of encouraging customers to give you positive reviews on Google Local. (It’s important to get reviews on other sites as well.) Because people trust online reviews and use them to help guide their purchasing decisions, being positively rated and having a snippet that is both informative and to-the-point can be the difference between flourishing and stagnant sales.
In today’s world where everyone has a website, setting up and utilizing snippets is a prudent investment of time and resources that will ensure that your business comes to the top of the list. Local search marketing has come to rely upon snippets to drive customers through the right doors each and every time. The few minutes you will spend setting them up will generate new local customers for years to come.